The Involvement of New Ideas in Products and Services Innovation: A Technological Approach

This chapter intends to address the needs and the involvement to support communities of innovation in the process of the generation of new ideas. The relevance of this document focuses on information systems and socio-semantics collaborative networks. The support of collaboration is not a new need to human activities in business. Nevertheless, it has major importance due the temporal limitations of the innovative context. In fact, having an idea is not enough. It is necessary to put it on the ground before the competitors. The authors conclude that technology can facilitate the generation of new ideas, benefit business collaboration, and help increase the rate and efficiency in the generation of new ideas, while reducing the time spent in the negotiation of consensus and decreasing the implicit cost in the overall process. It is expected to contribute to the (re)utilization of the innovation memory and to preserve the organizational knowledge.